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Experienced professional with a passion for leveraging data to optimize marketing strategies. Seeking a Marketing Analyst role to drive measurable business outcomes through deep analytical insights.
Transitioning professional leveraging analytical skills and customer insights to pursue a career in Marketing Analysis. Expertise in data-driven problem-solving and optimizing customer experience metrics.
Spearheaded knowledge transfer initiatives by translating data-driven process understanding into clear, actionable guidelines for new teams. My focus was on establishing efficient practices that directly influenced customer journey effectiveness.
At Expedia, I cultivated deep customer insights by analyzing individual travel needs and resolving complex itinerary challenges. This direct engagement provided invaluable data on customer preferences and pain points, directly informing strategies to enhance the customer journey and product appeal.
Early career roles in sales and business development where I leveraged market analysis and data-informed planning to identify new business opportunities, optimize customer acquisition strategies, and contribute to measurable sales growth.
Awarded 'Star Performer' for a 2-month project focused on targeted data collection and qualitative analysis of college reviews. This initiative generated critical insights into student sentiment and market perception, directly informing potential brand and marketing strategies.
Two-month Digital Marketing Internship focused on data-driven insights. I actively optimized SEO strategies, conducted keyword research, and analyzed website analytics (Google Analytics) to enhance user engagement and organic traffic. My responsibilities included performance monitoring, reporting on campaign effectiveness, and identifying trends to inform future marketing decisions. Gained practical experience in data analysis, contributing to measurable improvements in digital campaign ROI and demonstrating strong potential for a Digital Marketing Analyst or related analytics role.
I gained a strong grasp of core marketing fundamentals by actively contributing to market research and competitive analysis, identifying key industry trends and consumer behaviors. I supported various marketing campaigns, meticulously tracking performance metrics and assisting in data collection for post-campaign analysis. This experience honed my ability to interpret marketing data, assess campaign effectiveness, and contribute data-driven insights for strategic decision-making..
Project showcases data management and analytical skills using spreadsheets. It covers data acquisition, cleaning with functions like TRIM(), basic statistical analysis (mean, median, correlation) using the Analysis Toolpak, and visualization best practices. The aim is to derive insights and recommendations from data.
Live Demo: Project Link
Website performance directly impacts revenue, user engagement, and SEO. Slow sites lead to lost conversions and increased bounce rates. Optimizing Core Web Vitals (LCP, INP, CLS) and addressing technical bottlenecks through continuous improvement is crucial for driving business growth and competitive advantage.
Live Demo: Project Link
Major: Electrical, Minor: Electronics
Apart from being a user of web development, I enjoy most of my time binging. I also find myself to be a music aficionado.
When forced indoors, I follow a number of sci-fi and fantasy genre movies and television shows and I spend a large amount of my free time exploring the latest technology advancements.
I also find solace in clicking photographs on the streets as long as its not too noisy.
Business Analyst, System Analyst, Market Research Analyst, Marketing Analyst, Product Management, Program Management
